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24 Hour Fitness is developing Founders Club, a premium gym concept planned for Summerlin, Nevada, with a reported $10 million investment and a 45,000-square-foot facility. Pre-opening memberships are priced from $59.99 to $99.99 a month; the club is expected to open early next year, though its final opening date and service details have not been disclosed.
Mark Mastrov and 24 Hour Fitness are developing Founders Club, a 45,000-square-foot premium gym in Summerlin, Nevada, combining strength training and group classes with recovery services, a medical spa and social programming. The club is planned to open early next year, with pre-opening memberships priced at $59.99 to $99.99 per month, according to Athletech News.
The planned club is at 9200 W. Sahara Ave. and is backed by a reported $10 million investment. Its announced layout includes 25,000 square feet for free weights and strength equipment, 12 lifting platforms, a functional-training turf area, a lower-body training zone and a posing room. The facility is also slated to have cardio and selectorized-weight equipment and a studio for Pilates, yoga, Zumba and Les Mills’ Bodypump classes.
Founders Club’s recovery area is expected to include hyperbaric chambers, red-light saunas, massage chairs, pelvic-floor chairs and wave chairs for cold therapy, as well as a large sauna and a cold room. The plan also calls for a medical spa offering IV therapy, a juice bar and social café, lounge seating, a DJ booth and 100-inch televisions. These are announced plans; the report does not provide operating protocols, medical providers or final service menus.
The company says the club will host community activities including morning coffee sessions, run clubs and recovery nights. Prospective members can register for Founders’ memberships beginning in November, according to the report. The exact opening day and whether the advertised monthly prices will be the ongoing rates were not specified.
Founders Club is a test of whether a traditional gym chain can sell a more social, amenity-rich experience without pricing itself at the level of a luxury health club. The reported $59.99-to-$99.99 monthly range gives prospective members an initial price reference, but it is not yet clear which access or services each membership tier will include.
The concept also brings together fitness, recovery, medical-spa services and places to work or socialize under one roof. That combination may appeal to people looking for more than equipment and classes, while making the club’s costs, staffing and service availability relevant questions for future members. The Summerlin location will put the offering in a market where several established and planned fitness brands already compete.
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Mastrov’s Return to 24 Hour Fitness
Founders Club is the first new concept announced since Mastrov retook control of the 24 Hour Fitness brand. According to Athletech News, he reacquired the chain in January with private-equity firm LongRange Capital and became interim CEO in August after Karl Sanft’s departure. The chain now has about 240 clubs, compared with 420 at its peak, the report said.
The company has also described a broader investment in existing locations. It said it was spending more than $100 million on upgrades at select clubs, including expanded strength areas, Recovery24 amenities and Reformer24, a lower-cost Pilates offering. Founders Club is a separate new concept within the 24 Hour Fitness banner, rather than a description of all of the chain’s clubs.
Summerlin is attracting other fitness businesses, too. Athletech News reported that Pvolve and Mark Wahlberg’s Municipal Gym are preparing to open there, alongside operators including Life Time, Orangetheory, Circuit Fitness, Kilo Club and Powerhouse Gym. The local competition makes Founders Club’s pricing and mix of services part of its positioning, although its performance cannot be assessed before it opens.
““This location and facility in Las Vegas is something special. Every detail reflects what I’ve learned about what members are actually looking for today.””
— Mark Mastrov, as quoted by Athletech News
Opening Date and Services Still Pending
The announcement gives an expected opening window of early next year, not a confirmed date. It also does not specify construction milestones, the number of staff or medical professionals, or which services will be included in each membership tier. The reported monthly prices are for pre-opening memberships; whether they remain in place after launch is unclear.
Details about IV therapy and other medical-spa services, including eligibility, providers and separate fees, have not been provided in the source report. The club’s actual capacity, hours, class schedule and access rules for amenities also remain unconfirmed. No operating results or member response are available before the facility opens.
Membership Registration and Construction
Founders’ membership registration is expected to begin in November, according to Athletech News. The next reported milestone is the planned opening of the Summerlin facility early next year. Prospective members will need further details from 24 Hour Fitness on membership tiers, service access and the confirmed launch date before they can compare the offer with other local gyms.
As the project advances, the company’s updates may clarify which announced features are ready at opening and how medical-spa and recovery services will operate. Until then, the club’s size, investment, planned amenities and preliminary prices are the details reported; final schedules and terms remain subject to confirmation.
Key Questions
What is Founders Club?
Founders Club is a planned premium gym concept under the 24 Hour Fitness banner, developed by Mark Mastrov. Its announced mix includes strength training, group fitness, recovery amenities, a medical spa and social programming.
Where will the gym be located?
The planned 45,000-square-foot club is at 9200 W. Sahara Ave. in Summerlin, Nevada, in the Las Vegas area.
How much will Founders Club cost?
Reported pre-opening membership prices range from $59.99 to $99.99 per month. The announcement does not explain what each tier includes or confirm whether these will be the post-opening prices.
When is Founders Club expected to open?
The club is planned to open early next year. No exact opening date has been announced in the source report.
What amenities are planned?
Announced plans include strength and cardio equipment, group classes, a recovery lounge, a medical spa offering IV therapy, a sauna and cold room, a café, social events and a DJ booth. Final service details and access rules have not been published.
Source: athletechnews.com
