TL;DR
Get wellness gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Strong Pilates says it is targeting 20 new UK studios in 2027, after opening seven this year and reaching 15 locations. A Nine Elms studio is confirmed for early 2027; other named areas remain under consideration or exploration.
Strong Pilates is targeting 20 new UK studios in 2027, the Australian-born fitness franchise said, following seven openings in the country so far in 2026. Those additions have taken its UK network to 15 locations, up from eight at the end of 2025, as the company pursues a wider international expansion.
The company said recent UK openings include Brighton, Hackney and Kingston. It plans further studios in Maidenhead and Harpenden in the coming months. A location in London’s Nine Elms neighbourhood is confirmed for early 2027. Franchisees are exploring opportunities in West Hampstead, St Albans, White City and Richmond, but the company has not said those sites are secured.
Strong Pilates offers 45-minute, low-impact workouts that combine Pilates-inspired resistance work, strength training and cardio. Sessions use the company’s proprietary Rowformer and Bikeformer machines. The format is designed to bring several types of exercise into one class, according to the company.
The business said it opened 40 studios worldwide during 2026 and now has 130 operating locations across 15 countries. It reports more than 330 locations globally that are either operating or in development and expects to pass 150 open studios by January 2027. Strong Pilates also reported more than $75 million in net revenue over the past 12 months; the supplied report does not provide further details on how that figure was calculated.
A Larger UK Franchise Footprint
The target would represent a substantial increase from Strong Pilates’ current 15 UK locations, if the company delivers all 20 planned additions. For prospective customers, more studios could make the format available in additional communities; for franchisees and landlords, the plan signals the company’s interest in expanding beyond its existing sites. The announcement does not provide an opening schedule for the proposed 20 locations, so the pace and geographic spread of that growth are not yet clear.
The company’s strategy also reflects competition for customers who want strength and cardio alongside Pilates-inspired training. Strong Pilates presents its combined 45-minute class as an alternative to splitting exercise across multiple facilities or sessions. That is the company’s positioning, rather than evidence that the format produces particular results or is preferred by UK consumers generally.
Products Worth Considering
Philips Sonicare 6500 Series Rechargeable Electric Toothbrush with 2 Brush Heads, White
Levoit Core 400S-P Smart Air Purifier for Large Rooms (Up to 1,718 sq ft)
Oura Ring 4 Smart Ring – Silver – Size 8
As an affiliate, we earn on qualifying purchases.
From Eight UK Studios to 15
Strong Pilates ended 2025 with eight UK studios, according to the report. Seven openings so far in 2026 have brought the count to 15, a rapid expansion within the market. The latest push sits alongside the franchise’s wider growth across Europe, the Middle East and the United States, though the source material does not give a country-by-country breakdown of new locations.
Co-founder Michael Ramsey said the UK expansion is aimed at London, the South East and other major cities. Beyond the confirmed Nine Elms site and the locations with openings planned in the coming months, several named areas are still described only as opportunities franchisees are exploring. That distinction matters: an area under consideration is not the same as a signed lease or a scheduled opening.
“U.K. consumers are some of the most discerning in the world when it comes to fitness. They’re time-poor, they know what good looks like, and they want results without having to split their week across three different gyms.”
— Michael Ramsey, Strong Pilates co-founder
Sites and Opening Dates Unsettled
The 20-studio figure is a target, not a list of confirmed openings. Strong Pilates has confirmed Nine Elms for early 2027, while Maidenhead and Harpenden are planned for the coming months. West Hampstead, St Albans, White City and Richmond are described as areas where franchisees are exploring opportunities. The source does not specify how many of the 20 planned studios would be in each area or whether all will open during 2027.
The report also does not explain the company’s assumptions behind the UK target, such as franchise agreements, property commitments, investment requirements or the expected timing of individual sites. Its worldwide totals include locations in development, which are distinct from operating studios. No independent market data is provided to substantiate the company’s assessment of consumer demand or the performance of the workout format.
Nine Elms Leads the 2027 Plan
The next identified UK milestone is the planned early-2027 opening in Nine Elms. In the nearer term, the company says Maidenhead and Harpenden openings are planned, although it has not supplied dates. Further announcements would be needed to establish which exploratory locations become confirmed sites and how the 20-studio target will be scheduled across the year.
Strong Pilates also expects to exceed 150 operating studios worldwide by January 2027, according to the report. That is a company forecast, not a completed milestone. The number of locations actually open by that date, and the final UK total at the end of 2027, remain to be seen.
Key Questions
How many UK studios does Strong Pilates have now?
The company’s UK network stands at 15 locations, after seven openings so far in 2026. It had eight at the end of 2025.
Are 20 new UK studios confirmed for 2027?
No. Twenty is the company’s expansion target. Nine Elms is confirmed for early 2027, but several other named areas are only being explored by franchisees.
Where are the next UK studios planned?
Strong Pilates says openings are planned in Maidenhead and Harpenden in the coming months. A Nine Elms studio is confirmed for early 2027. Franchisees are exploring West Hampstead, St Albans, White City and Richmond.
What kind of classes does Strong Pilates offer?
The company describes its classes as 45-minute, low-impact workouts combining Pilates-inspired resistance training, strength and cardio. They use its Rowformer and Bikeformer machines.
How many Strong Pilates studios operate worldwide?
The company says it has 130 operating studios in 15 countries. It reports more than 330 locations operating or in development, a combined figure that includes sites not yet open.
Source: athletechnews.com
