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The Health & Fitness Association and Fitness Technology Summit will combine their European conferences in London on May 25-26, 2027. The partnership also includes three FTS-curated technology education sessions at The HFA Show in Las Vegas in March 2027; further program details have not been announced.
The Health & Fitness Association (HFA) and the Fitness Technology Summit (FTS) will combine their European conferences in London on May 25-26, 2027, under a new partnership aimed at bringing fitness business and technology leaders together. The agreement also covers three FTS-curated education sessions at HFA’s Las Vegas show in March 2027.
The London gathering will be called the Fitness Technology Summit: European Congress in Partnership with HFA. It brings together HFA’s European Congress and FTS’s European event in a single program. The organizations say the event will address industry advocacy, research and business growth alongside technology, artificial intelligence and data-driven innovation.
They expect the congress to draw fitness operators, technology providers, investors and industry associations. Planned discussion areas include AI, member engagement and retention, as well as the changing role of fitness in health and wellness. The organizations have not yet published a detailed agenda or speaker list.
The partnership also extends to The HFA Show, scheduled for March 10-12, 2027, at Mandalay Bay in Las Vegas. FTS will curate three education sessions about technology’s effects on fitness business operations and the member experience. HFA and FTS say they will release further information about both parts of the partnership in the coming months.
A Joint Platform for Fitness Technology
The agreement puts HFA’s established industry association network alongside FTS’s executive-focused technology conference in a shared European event. For attendees, that could create a forum where commercial, operational and technology questions are considered together, rather than across separate conferences. The organizations describe this as a way to bring their respective strengths to a broader industry audience; that is their stated aim, not a measured outcome yet.
The focus reflects practical issues facing fitness businesses. Technology decisions can affect how clubs manage member relationships, connect software systems and run daily operations. A joint congress could give operators and technology firms a place to discuss those challenges with investors and industry groups. Whether the format produces new partnerships or changes in business practice will only be clear after the event.
The Las Vegas sessions extend the collaboration beyond Europe and connect it with HFA’s existing annual show. Together, the two events give the partnership a European gathering and a U.S. education component, while leaving the organizations’ broader plans and longer-term results unspecified.
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HFA’s European Outreach and FTS
The partnership follows HFA’s recent work with European organizations. Its 2026 European Congress was held in partnership with ukactive, a U.K. fitness trade organization. The new London arrangement brings a technology conference into that regional effort, although the source report does not say that the 2027 event will replace all of HFA’s other European activity.
FTS is in its 14th year and is described as an invitation-only executive conference for fitness and wellness operators, technology leaders, founders and investors. It is presented by AltaDX, an AI and technology company serving fitness, beauty and wellness businesses. The European edition is jointly operated by AltaDX and LeisureLabs, a U.K.-based digital transformation agency.
At its most recent U.S. event, held Oct. 12-14 in National Harbor, Maryland, FTS drew 300 executives and industry leaders, according to the report. A survey of 68 fitness operators presented there found 78% were testing or deploying AI, while 18% had implemented it at scale; 70% identified systems integration as a major challenge. Those figures describe that survey’s respondents and should not be read as a full measure of the entire fitness sector.
The same event featured HFA’s Global Retention Study, which analyzed more than 12 million membership accounts across 38 countries. The study reported a median club membership duration of 13 months. That finding provides industry context for planned discussions on retention, but it does not establish how any particular technology affects member behavior.
““Bringing our European Congress together with the Fitness Technology Summit creates an exciting opportunity to build on what both organizations have established and deliver even greater value to our industry.””
— Greta Wagner, HFA interim president and CEO
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Program Details Still Pending
The announcement does not specify the London congress’s venue, ticketing arrangements, speakers, full agenda or attendance targets. It also does not identify the topics or presenters for the three Las Vegas sessions, beyond their focus on technology and its effects on fitness operations and the member experience.
The parties have not provided financial terms or explained how they will assess whether the partnership expands HFA’s European presence. The survey figures cited from FTS’s U.S. event cover 68 operators, and the source report gives no basis for treating them as representative of all fitness businesses. Further event information is expected, but a release date was not provided.
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Further Event Plans Expected
HFA and FTS say they plan to announce additional details about the May 2027 London congress and the FTS-curated sessions at The HFA Show in the coming months. The next information to watch for includes the venue, program, speakers and registration details. The Las Vegas show is scheduled for March 10-12, 2027, followed by the London event on May 25-26.
Until those details are released, the confirmed development is the partnership and its two planned event components. The announcement does not state whether the organizations intend to continue the arrangement beyond 2027.
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Key Questions
What did HFA and the Fitness Technology Summit announce?
They announced a partnership that combines their European conferences into the Fitness Technology Summit: European Congress in Partnership with HFA and adds three FTS-curated education sessions to The HFA Show in Las Vegas.
When and where will the joint European congress take place?
The event is scheduled for May 25-26, 2027, in London. The venue has not been announced in the source report.
What will the London event cover?
The organizations say it will bring together fitness operators, technology providers, investors and industry associations. Planned subjects include AI, member engagement, retention, industry advocacy, research and business growth.
What is FTS doing at The HFA Show?
FTS will curate three education sessions focused on how technology is reshaping fitness business operations and the member experience. The show is scheduled for March 10-12, 2027, at Mandalay Bay in Las Vegas.
Have the speakers and full agendas been announced?
No. The source report says more information is expected in the coming months, but it does not provide speakers, a detailed schedule, the London venue or registration details.
Source: rss
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