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The LIV Method plans to open a 12,000-square-foot studio at 2 Gansevoort in Manhattan in January 2027. The site will be the New York fitness brand’s third location and largest so far, with private, semi-private and group training plus recovery amenities. The company has not announced firm plans for expansion beyond New York.
The LIV Method plans to open a 12,000-square-foot studio at 2 Gansevoort in Manhattan in January 2027, adding a third New York City location and what the company describes as its largest studio yet. The site, in the Meatpacking District and West Village area, is set to offer the brand’s training programs alongside recovery amenities.
The planned studio will provide private, semi-private and group training, along with cold plunges, a sauna and practitioner treatments, according to the company’s announcement reported by Athletech News. The brand says its approach begins with an individual assessment of each client’s strengths and weaknesses, then uses strength, cardio and dynamic mobility exercises focused on injury prevention and performance optimization. Those descriptions reflect the company’s stated methodology, not independently verified results.
The location is at 2 Gansevoort, in a designated New York City landmark within the Greenwich Village Historic District. Athletech News reported that the real estate deal was brokered by advisory firm Dennis Healthcare. The new studio will bring the operator into a different part of Manhattan from its existing locations, which are in Midtown East and the Upper East Side.
The LIV Method is described as a family-owned, family-operated and self-funded business. Its first two locations also offer IV therapy, according to the report. The source material does not say whether IV therapy will be available at 2 Gansevoort; it specifically lists cold plunges, a sauna and practitioner treatments among the new location’s recovery offerings.
A Third Studio Reaches New Manhattan Ground
The planned opening would expand the brand’s presence beyond its two existing Manhattan neighborhoods and place it in the Meatpacking District and West Village area. For prospective members, it adds another location and a larger footprint for the company’s mix of coached workouts and recovery services. The 12,000-square-foot size is the clearest indication of how the new site will differ from the operator’s current locations, though the source does not provide their floor areas for comparison.
The opening also marks a move into a landmark property in a historic district, where the business will join an established neighborhood rather than simply add a studio in its current service areas. Founders Matt Sauerhoff and chief operating officer Danielle Krinsky said the company aims to become part of the communities where it operates. That is their stated approach to growth; details about the studio’s design, staffing, membership capacity and local partnerships have not been released.
The expansion remains a New York development rather than a confirmed launch of a national chain. The company has said it sees potential to enter markets beyond New York eventually, but has no firm plans for other markets in the information reported. For readers tracking the boutique fitness sector, the announcement offers a concrete local expansion plan while leaving longer-term growth ambitions open.
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From Two Manhattan Sites to Three
The LIV Method is a New York City-based boutique fitness operator offering one-to-one, small-group and group training. Before the announced project, its two locations were in Midtown East and on the Upper East Side. The Gansevoort site would add a third Manhattan address and extend the brand’s reach into a new area of the city.
The company’s stated training model combines an initial assessment with strength, cardio and mobility work. At the existing locations, the operator also offers IV therapy, while the planned Gansevoort studio is described as having cold plunges, a sauna and practitioner treatments. The announcement does not give a full service menu or explain whether all services will be available from opening day.
Sauerhoff and Krinsky told Athletech News in a joint statement that 2 Gansevoort is the next neighborhood the company will call home, describing its growth as an effort to bring its personal approach to a new community. Their statement frames the expansion as neighborhood-based, but does not set out a schedule for additional locations.
“2 Gansevoort is the next neighborhood we call home. We don’t just enter a neighborhood; we become part of its fabric.”
— Matt Sauerhoff, founder, and Danielle Krinsky, chief operating officer, in a joint statement to Athletech News
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Opening Details Still To Come
The announced opening date is January 2027, but the source material does not specify a day or say whether construction or other milestones could affect the schedule. It also does not give membership prices, operating hours, class capacity, staffing plans or a launch timetable for bookings.
The reported service list includes training, cold plunges, a sauna and practitioner treatments. It remains unclear which treatments will be offered, whether IV therapy will be part of the Gansevoort studio, and whether every amenity will be available when the location opens. The announcement also does not provide independent evidence for the fitness or recovery outcomes described by the company.
Beyond New York, the operator has expressed interest in other markets but has disclosed no firm expansion plans. No locations, dates or target markets have been announced.
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Watch for Studio Launch Details
The next confirmed milestone is the planned January 2027 opening at 2 Gansevoort. Before then, prospective members will need further information from the company about registration, membership options, the exact service menu and when the studio will begin taking bookings.
Additional company announcements may clarify how the historic property will be configured for training and recovery, and whether the planned opening date changes. Any expansion beyond New York remains a longer-term possibility rather than a scheduled next step based on the available reporting.
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Key Questions
Where will the new LIV Method studio be?
It is planned for 2 Gansevoort, in Manhattan’s Meatpacking District and West Village area. The site is within the Greenwich Village Historic District.
When is the studio expected to open?
The planned opening is January 2027. No specific day has been announced.
What services are planned for the location?
The company says it will offer private, semi-private and group training, as well as cold plunges, a sauna and practitioner treatments. The announcement does not confirm whether IV therapy will be available there.
How many New York City locations will the company have?
The Gansevoort studio would be the LIV Method’s third New York City location, joining existing sites in Midtown East and the Upper East Side.
Has the LIV Method announced expansion outside New York?
No firm plans have been announced. The company has said it envisions entering other markets in time, but has not identified a location or schedule.
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