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Garmin reported third-quarter fitness revenue of $694 million, up 16% year over year, as it expanded its wearable lineup with the screenless Cirqa Smart Band. Garmin did not disclose Cirqa sales, so the reported growth cannot be attributed to the device alone.
Garmin’s fitness revenue rose 16% year over year to $694 million in the third quarter ended Sept. 26, as the company expanded its wearable lineup with the screenless Cirqa Smart Band. Garmin cited strong demand for wearables but did not disclose Cirqa sales, leaving unclear how much the new device contributed to the increase.
The fitness segment generated $231 million in operating income and had an operating margin of 33%, according to Garmin’s quarterly results. The company said demand for wearables helped drive growth, and highlighted Cirqa in its earnings release as a product that broadens its market for wellness technology.
Launched in July at $199.99, Cirqa is designed to track health and fitness without a screen. Garmin says it does not require a paid subscription, unlike Whoop’s membership model. The company has not reported the band’s sales or provided a breakdown of how much it contributed to fitness revenue.
Garmin’s total third-quarter revenue increased 12% to a record $1.99 billion, while operating income rose 34% to $612 million. Outdoor revenue grew 20% to $597 million; marine revenue increased 16%, and aviation revenue rose 5%. Automotive revenue fell 20%, making it the only segment listed in the report to decline. Garmin raised its full-year 2026 revenue forecast to about $8.15 billion from $8.05 billion, and its pro forma earnings-per-share outlook to $10.80 from $10.
Cirqa Enters a Crowded Wearables Market
The results show continued growth in Garmin’s fitness business at a time when the company is pushing beyond its established watches and into everyday health tracking. Cirqa places Garmin more directly in competition with screenless trackers such as Whoop, while its subscription-free model gives consumers a different pricing structure to weigh against recurring membership costs.
Still, the quarter’s revenue figures do not establish that Cirqa is driving the segment’s growth. Garmin attributed performance to strong wearable demand across the business, and it provided no device-level sales data. Investors and customers therefore have evidence of segment growth, but not enough to judge the new band’s individual commercial performance.
Garmin’s expansion also reaches beyond hardware. The company has recently acquired TrainingPeaks and TrainHeroic, platforms used by athletes and coaches to plan workouts, analyze performance and track training. Together, these moves point to a broader fitness offering spanning devices and training services, though the report does not quantify the acquisitions’ effect on quarterly results.
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Garmin’s Fitness Business Expands
Fitness was Garmin’s largest business segment by revenue in the quarter, according to the report. The company said overall results set records for revenue and operating income, with contributions from recently launched products. Those companywide figures provide context for the fitness increase but do not identify which products generated it.
Through the first nine months of 2026, Garmin’s fitness segment recorded nearly $2 billion in revenue, up 26% from the same period a year earlier. The report also described growth in other major segments, including outdoor and marine. The automotive decline shows that performance was not uniform across Garmin’s businesses.
Garmin CEO Cliff Pemble has previously cited the company’s breadth of features and subscription-free model as competitive advantages. The Cirqa launch makes that positioning more visible in the screenless tracker category, but Garmin has not released sales figures that would show how buyers have responded.
“We achieved another quarter of record operating results driven by strength across markets and product categories, with meaningful contributions from recently launched products.”
— Garmin CEO Cliff Pemble
Cirqa Sales Remain Undisclosed
The main gap in the available results is Cirqa’s sales performance. Garmin has not disclosed units sold, revenue from the band, or its share of the fitness segment’s 16% increase. The company said the product expands its addressable market, but that statement does not establish customer uptake or profitability.
It is also unclear how much of the segment’s growth came from other wearables, existing products, pricing or regional demand. The reported figures cover Garmin’s fitness business as a whole, and no product-level breakdown was provided. The company’s higher full-year outlook reflects its revised forecast, but the report does not attribute that change to Cirqa alone.
Watch for Sales and Guidance Updates
Garmin’s next earnings update may provide further information on its fitness segment and full-year outlook. The company has raised its 2026 revenue forecast to about $8.15 billion and its pro forma earnings-per-share outlook to $10.80; those figures are guidance, not final results.
For a clearer view of Cirqa’s place in the business, readers will need a future disclosure of device sales or a more specific company statement on demand. Until then, the confirmed picture is strong segment growth alongside a new product launch, without evidence establishing the band’s individual contribution.
Key Questions
How much did Garmin’s fitness revenue grow?
Garmin reported $694 million in third-quarter fitness revenue, up 16% year over year.
Did Garmin disclose how many Cirqa bands it sold?
No. Garmin did not provide Cirqa sales figures or say what share of fitness revenue came from the band.
What is the Cirqa Smart Band?
Cirqa is a screenless health and fitness wearable Garmin launched in July at $199.99. The company says it offers tracking without a paid subscription.
What was Garmin’s revised 2026 revenue forecast?
Garmin raised its full-year 2026 revenue forecast to approximately $8.15 billion, from its previous guidance of $8.05 billion.
Source: athletechnews.com
